Spring Edit: Dates for your diary

Your customers will be busy cleaning out and trying new things, from March to early June. As a reseller, this is a great time to consider how to service your audience over the coming months.

Understanding popular springtime events is the key to knowing what people want. Customers will head outdoors into the sunshine, so there are great selling opportunities here, alone. However, there are also plenty of specific events to satisfy your customers, this season, with weddings, Easter, festivals and Father’s Day all presenting opportunities for you to tap into particular sectors.

Dust off your diary, clear your racks and shelves and spring into action with key selling dates and opportunities over the next few months.

Wedding Season

To stake your claim on the £14.7bn wedding market, the time to stock up and get creative is now!

We love Towel City’s elegant satin range. The collection – including robe, long pyjamas and cami short pyjamas – is ideal for bachelorette sets or wedding morning attire.

The Bagbase Boutique range offers extensive accessories in soft pastel colours and special occasion colour co-ordination. There’s an opportunity to personalise these items, from small, soft-hued keyclips to pretty clutches.

Why not offer personalised hoodies, for serving bridal parties and wedding guests as a reminder of the momentous occasion? Select the perfect hoodie in soft fabric and a smooth print surface to guarantee superior quality.

Father’s Day: Sunday, 18 June 2023

Like superheroes, there are many fatherly characters with unique strengths and personalities. Ensure you’re Father’s Day-ready with gift options to suit all dads.

✓ Sportswear for active dads

✓ Shirts and ties for businessmen

✓ Outdoor gear for adventure-seeking guys

✓ Hoodies and t-shirts to personalise

✓ Aprons to decorate and customise

Remember to start marketing Father’s Day to your customers early. Visit our Digital Lounge to review customisable email, banner and social media templates to create your own, branded customer campaign

Festival Season

There are around 800–1,000 music festivals in the UK, annually, plus non-music festivals, concerts and conferences. That represents a lot of merchandising and retail opportunities! Luckily, our range of t-shirts almost outmatches festival types, so you can find something perfect for the season ahead. The Anthem t-shirt (AM010) is super-comfortable with a retail fit – a style your customers will want to wear repeatedly. It’s perfect for printing, making it an ideal choice for merchandising.

Don’t forget to tap into trending styles, like tie-dye and space dye garments, and add them to your festival season offering.

Festival season checklist:

✓ Quality t-shirts for merchandise

✓ Tie-dye prints

✓ Space dye garments

✓ Waterproofs

✓ Bucket hats

✓ Waist bags