Fruit of the Loom® is a leading brand and manufacturer in the European garment decoration industry. We don’t just make great garments; we make them the right way, too. This means protecting the rights of all people we work with and doing what’s right for the environment – from raw materials through to the final garment. Over 90% of our range is manufactured in our Morocco factory, located on the doorstep of Europe.

In 2026, Fruit of the Loom® continues to invest and innovate its product range by introducing our New Iconic Premium Sweats Collection, featuring CICLO Polyester with biodegradable technology.

Our new collection is made in our Morocco factory, opened in 2008, where 95% of the electricity used is produced by renewable energy. We also have a water filtration facility on site, that recycles and returns 60% of the wastewater back to the system. Fruit of the Loom® are also members of Zero Waste.

Our proximity to Europe also ensures we service the market quickly. Fruit of the Loom® also uses ships to transport our goods, that run on biomethane fuel. This method heavily reduces carbon emissions, especially on shorter journeys, compared to the majority of our competitors.