STANLEY/STELLA UNVEILS ITS LATEST TRIUMPH –
THE ICONICS 2.0 COLLECTION

Welcome to the dawn of a new era in sustainable fashion as Stanley/Stella unveils its latest triumph – the Iconics 2.0 Collection. This collection is a testament to Stanley/Stella’s commitment to revolutionising the fashion landscape for a better world. At its core is an unwavering commitment to quality – a dedication that underscores every stitch, print and detail

 

 

LET’S DIVE INTO THE ICONIC 2.0 COLLECTION

"The Iconics 2.0 Collection is the result of two years of in-depth research and development based on thousands of tests, discussions with our customers, retail trends across key global cities, and innovation in the apparel decoration industry. This uplifted range is a testament to our relentless quest for quality, and the love we pour into the development of our garments.”
Stanley/Stella

Stanley/Stella has delved deep into the soul of its best-selling styles, passionately exploring ways to elevate them and usher in a new era of sophistication. Much like the way a software update enhances functionality without losing the essence of the core programme, Stanley/Stella’s approach to upgrading products involves introducing thoughtful improvements while cherishing the very essence of their original purpose and design. It’s like breathing new life into an old favourite, ensuring that each piece not only stands the test of time but becomes a renewed and cherished companion on
your style journey.

 

 

THE MAGIC LIES IN THE DETAILS

To provide a more comprehensive insight, let’s delve into the intricacies of the highly sought-after ‘Creator’ t-shirt. Examining the genetic make up of the classic style (below left) reveals a foundation built on 180gsm, 100% Organic ringspun combed cotton, boasting a timeless, classic fit meticulously crafted with twin-needle 6mm durable top-stitching.

Now, let’s step into the realm of the elevated Iconic 2.0 version (below right). While preserving the premium essence of its classic counterpart, the Iconic 2.0 introduces refinements that transcend the ordinary – think enhanced colour vibrancy and a remarkably softer hand feel.

It’s not just a shirt; it’s a testament to marrying tradition with innovation, ensuring that every detail, from stitching to finish, speaks of the quality and sophistication synonymous with the Stanley/Stella experience

 

 

 

DISCOVER THE STUNNING TRANSFORMATIONS OF YOUR
FAVOURITE STYLES INTO ICONIC 2.0 MASTERPIECES

 

 

 

 

 

ICONIC 2.0 KEY TAKEAWAYS

→ Modernised look and feel
→ Hand feel full of character
→ 100% organic cotton fabric
→ Elevated attention to detail
→ Perfected decoration results
→ Exceptionally vibrant and deep colours
→ Fabric and colour alignment across styles
→ Mini Iconics 2.0 in line with Iconics 2.0