Our sales calendar shows what to sell, and when – from sector
buying patterns to fun days that drive unexpected revenue.
Plan your pitches 6–8 weeks ahead. If education buys in
February, start in December. For Christmas, start in September.
February isn’t just for Valentine’s gifting. It’s when education
signs off spring uniforms, hospitality updates front-of-house kits
and Love Your Pet Day (20th) creates a niche merch moment.
May isn’t quiet, either. It’s prime for summer events, teamwear,
lightweight travel layers and golf tournaments. November brings
Christmas, Black Friday and Cyber Monday, plus winter-sports
jackets, hospitality, loungewear and easy accessory bundles.
Spot clusters. When multiple sectors want the same products,
bulk-order and spread margin across clients. Use fun days as
openers. International Best Friends Day is 8th June – perfect for
a loyalty merch push.
Stop guessing. Start planning. The year is mapped.
Competitors react. You stay ahead.