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VISIONNAIRE 26
COLOUR TRENDS
FOR S/S 2026
- COLOUR ISN’T JUST COMING BACK
IT’S MAKING A STATEMENT
Colour is back. Not the bright primaries of 2010s promotional merch, but colour with depth, colour with character, colour that communicatesbefore the graphic even loads.
Digital brights, synthetic pastels and future neutrals aren’t just trend concepts – they’re driving product specifications across the biggest suppliers.
COLOUR BY SECTOR
Digital brights Hospitality and events (staff visibility with brand vibrancy), active and outdoor consumers (high-visibility with style)
Washed tones
Hospitality/resort uniforms (contemporary, not corporate),athleisure pieces
(comfort-driven audiences), sustainable fashion buyers (craft and authenticity)
Earth tones and future neutrals
Corporate and uniform programmes (professional without formal), retail and
creator merch (photographs well, coordinates easily)
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SOFT PURPLES
AND DIGITAL
Lavender, lilac and mauve
with a cool undertone.
These colours sit between
tech and wellbeing – a key
mood for 2026.
SUN-WASHED YELLOWS
AND DIGITAL
Dusty golden tones,
straw yellow, mellow
pastel lemon. Not neon,
not too bright – more
softened by the sun.
TRANSFORMATIVE
TEALS
Mid-tone teals and
blue-greens that sit
between digital and
natural – a modern
anchor shade without
feeling heavy.
HERBAL
GREENS
Warm botanical
greens like sage,
thyme and olive, with
a mellow finish. The
new neutral for SS26.