Summer fashion is evolving, and so are customer expectations. While the classic t-shirt will always have its place, brands and businesses are stepping up with fashion-forward alternatives that blend style, comfort and versatility. These pieces aren’t just trendy; they’re strategic. From boosting brand image to increasing customer engagement and employee satisfaction, the right summer styles can make a serious impact across retail, merch, athleisure and even uniforming.

UPGRADE YOUR MERCH

Design merch they’ll want to wear – not just feel obligated to

Merch has officially stepped into the fashion spotlight. It’s expressive, inclusive and as trend-aware as any retail brand. That’s a huge opportunity – for creators, businesses and communities alike. If your merch still looks like it did five years ago, it’s time to rethink the canvas. The audience has evolved. Their wardrobes have, too. Cut it right. Wash it cool. Style it bold.

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Customise retail-ready garments with an edge

Summer is prime time for selling; and, in 2025, customers aren’t just looking for gear – they’re looking for style. Retail trends are no longer staying in fashion’s lane; they’re moving fast into the imprint world, transforming how branded apparel looks, feels and sells.
Gone are the days when custom merch meant a standard men’s-fit tee and a one-colour logo. Now, buyers want what they see in stores and on Instagram: bold patterns, flattering fits, soft washes and versatile silhouettes that actually reflect current fashion. If you’re in the game – a brand, a merch creator or in promotions – here’s how to lean into retail-ready trends that make summer selling a breeze.

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What’s new for 2025 in athleisurewear? We have it!

Athleisure isn’t just about activewear anymore – it’s become the uniform of everyday cool. In summer 2025, it’s less about gym-only gear and more about style-forward comfort that transitions effortlessly from pilates to coffee runs, beach hangs or rooftop hangs.
With fashion and function fully intertwined, summer athleisurewear is coming in hot, bringing sleek silhouettes, elevated fabrics and unapologetically confident cuts that make movement look good.

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Enhance your uniform choices

The world of uniforms is undergoing a quiet revolution – and it’s anything but business as usual. For decades, uniforms were defined by rigidity: stiff collars, heavy fabrics and a one-size-fits- all approach that prioritised function over form. But today, businesses across industries – from hospitality and retail to corporate and healthcare– are rethinking what staff wear, and why it matters.

Driven by a new generation of workers, evolving workplace cultures and an increased focus on brand identity, the modern uniform is becoming more comfortable, fashion-forward and smart-casual than ever before. Employees are looking for pieces they want to wear – garments that are breathable, tailored and versatile enough to move from front-of-house to after-hours. At the same time, employers are recognising the power of uniforms as mobile branding tools, incorporating clean print areas for logos, messaging and seasonal rebranding without compromising style.

Shop all uniform styles here