Opportunity in the Travel & Holidays sector

Jess Fitz-John • 20 April 2026 • 5 minute read

Whether you’re new or established in the Travel & Holidays sector, this blog is packed with industry insight and product inspiration for you. Discover why the market is attractive, who buys it and when the peak seasons are, as well as exploring product and cross-selling opportunities to build your range.

Travel & Holidays at a glance – what are the opportunities?

In the Travel & Holidays sector, presentation is a priority. Operators want resort teams, hotel staff and tour groups to appear smart and on-brand.

For decorators, that investment translates into consistent, contract-based business. Resortwear clients refresh uniforms seasonally, reorder accessories annually and build out ranges as their business grows. Get in early with the right product knowledge and you’ll soon find yourself as a long-term supplier.

Demand is also on the rise. According to ABTA’s Holiday Habits 2025–2026 report, 87% of UK adults went on holiday in the past 12 months, with 59% travelling overseas, up from 53% the year before.*

Who are your Travel & Holidays clients?

The more you think about your client base, the broader it appears. From boutique hotels to adventure companies, your potential customers are more varied than you might expect:

Holiday parks and campsites – team resortwear, activity kit and seasonal merchandise.
Cruise lines and ferry operators – crew uniforms, branded luggage and on-board accessories.
Tour operators and travel agencies – staff apparel, branded bags and promotional giveaways.
Adventure and eco-travel companies – durable, branded kit for guides and outdoor staff.
Airlines and airport lounges – smart uniforms and premium branded travel accessories.
Hen, stag and group holiday companies – coordinated sets, matching accessories and personalised kit.
Schools and universities that run overseas programmes – kit bags, totes and group apparel.

What your B2B end users share is a clear understanding that their apparel reflects directly on their brand, looking to create a professional impression.

Why is Travel & Holidays a strong sector for decorators?

Contract-based reordering – uniform and accessory contracts refresh regularly, creating predictable, plannable revenue.
Breadth of range – a single client can need uniforms, bags, headwear, swimwear and accessories, all in one order.
Seasonal peaks with year-round strength – summer and winter sun order windows alongside year-round hotel and resort uniform replenishment.
Premium willingness to spend – travel and hospitality businesses operate in a customer-facing, brand-conscious environment; budget is rarely the first conversation.

What products do Travel & Holidays clients expect?

Three product categories form the foundation of any Travel & Holidays range:

Swimwear and resortwear
Bags and travel accessories
Headwear

What can you cross-sell in the Travel & Holidays sector?

Cross-selling is a natural part of the conversation, rather than a hard sell. Think:

Polo shirts
Bucket hats
Tote bags
Passport holders and travel wallets

Present a coordinated range – apparel, bags, headwear and accessories – and you can add value for a travel client.

When do Travel & Holidays clients order?

Your most important window is January to March, when resorts are planning their summer season staffing, holiday parks are confirming uniform orders, tour operators are finalising branded merchandise, and corporate travel programmes are being signed off. Decorators presenting to clients before February have the best chance of securing season-long contracts.

April to June sees peak delivery as summer season stock arrives – swimwear, resortwear and outdoor activity apparel in particular.

Another planning window opens in September and October for winter sun destinations, corporate travel events and early groundwork for the following summer.

Hotel and hospitality uniform contracts offer reliable year-round opportunities – staff turnover, range expansion and fresh branding create ongoing demand that keeps orders flowing outside the peaks.

How can Ralawise support your entry into the Travel & Holidays sector?

Whilst Ralawise are wholesalers for all your blank travel and holiday products, we also think outside the delivery box. ‘Sell by Sector’ gives you everything you need to enter this market with confidence. On the Travel & Holidays webpage, you’ll find carefully selected blank product categories, ‘shop the look’ inspiration and free, customisable, sector-specific marketing assets.

Every product on the Ralawise website comes with downloadable imagery to speed up sales conversations. There are email marketing templates you can adapt, social media templates that position you as a specialist, and decoration guides that show your technical know-how.

Ready to explore the Travel & Holidays sector?

The Travel & Holidays sector rewards decorators who understand that their clients are not simply buying kit, but investing in how their brand looks to every guest, every day.

If you’re ready to explore the opportunities, you’re in safe hands. For further guidance, product recommendations and commercial smarts, please contact our sales team at sales@ralawise.com.

* ABTA’s Holiday Habits 2025-2026 report. https://www.abta.com/news/uk-travellers-determined-discover-increasing-numbers-head-holiday

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