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VISIONNAIRE 26
HEAVYWEIGHT HOODIES
WHEN MORE MEANS MORE THE HEAVYWEIGHT REVOLUTION
AM015
Anthem Heavyweight t-shirt
Walk into any streetwear shop, scan any festival crowd, check what your best decorators are actually shifting… and the numbers tell the same story. 220gsm and up. Not as an option. As standard. This isn’t fashion cycling back. This is the market correcting itself. People spent years in flimsy 165gsm tees that went transparent after three washes and lost their shape by the end of summer – but they’re done with that! They want substance. It’s time to specify heavyweight before your clients even ask.
HEAVYWEIGHT FABRICS: 200GSM AND ABOVE
Perfect for the colder seasons, heavyweight cotton is a much thicker alternative to regular cotton.
DURABILITY AND QUALITY
Heavyweight fabrics are more robust, resist stretching and hold up better to wear and washing over time.
PERSONALISED GARMENTS
Garments with a thicker weave tend to provide a better surface for customisation. From printing to embroidery, heavyweight cotton offers the perfect canvas.
HOW TO POSITION THE HEAVYWEIGHT
Lead with what weight delivers: better decoration, longer life, premium feel. Show the fabric – let them handle 245gsm versus 180gsm. The sale makes itself. Price confidently – heavyweight costs more because it’s worth more. Promote as investment, not expense. The sector’s ready for heavyweight
CORPORATE MERCH
Tech companies, creative agencies and retail brands want heavyweight garments because they photograph better and last.
HOSPITALITY
Front-of-house staff in heavyweight looks more premium.
EVENTS AND FESTIVALS
Merchandise which people continue to wear, post-event, because it’s worth wearing.
WORKWEAR
Not hi-vis or safety spec, but hoodies and joggers which site teams want to wear during breaks.
