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Decorate Outerwear with Confidence
Step into the opportunity. Expand your market.
Outerwear is one of the fastest-growing opportunities in decoration, and decorators who act now can gain a real competitive edge. Premium jackets, softshells, and technical layers aren’t just garments - they’re a canvas for standout branding and bigger, more valuable orders.
We’ve laid out everything you need to take advantage of this market: the techniques, the products, and the knowledge that makes decorating outerwear easier, more profitable, and more impressive than you ever imagined.
Weatherproof Styles Your Clients Will Rely On
This week focuses on outerwear and accessories designed to take on the elements. From windbreakers and rain-resistant layers to full rain suits, ponchos, and umbrellas, we’re showcasing practical solutions that keep branding visible and your clients protected, whatever the weather.
Workwear built to perform, whatever the role
Built for performance, designed for protection. This week, we're spotlighting workwear essentials that keep trade, construction and industrial clients visible, safe and comfortable on the job. Featuring high-visibility coats and jackets, along with padded, waterproof and softshell options – plus practical additions including rain suits andtrousers – this selection is designed to perform in tough conditions.
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Softshells
that sell
This week, Russell takes centre stage as we shine a spotlight on softshells – the outerwear staple every decorator should have ontheir radar. Whether it’s a flexible 2-layer design or a durable 3-layer construction, we’ll guide you through the key differences so you can match the right style to your customers’ needs. With technical, sustainable and workwear-ready options, Russell softshells combine performance, comfort and versatility in one.
The 2-layer softshell is lightweight and flexible, making it easy to incorporate into everyday outerwear ranges. Its soft, breathable inner layer adds comfort, and it works well layered with other pieces for colder conditions.
The 3-layer softshell is built for harsher conditions, offering waterproof, windproof, and durable performance. With its integrated membrane, it provides enhanced protection, making it a premium choice for performance outerwear collections.
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