Workwear outerwear. Everywhere.

The international workwear market is growing rapidly, with branded outerwear leading the charge. According to Grand View Research, sales are projected to rocket from a not inconsiderable $17.72 billion to a massive $24.05 billion by 2030.

Without doubt, workwear offers one of the most reliable revenue streams for clothing decorators. Unlike fashion trends that come and go, you’ll enjoy consistent demand, driven by safety regulations, professional standards and the simple fact of modern business life that workers need (and expect) high-quality, high-performance outerwear.

 

Protection meets promotion

Modern workwear serves two important masters – safety and branding. What was once purely functional clothing has evolved into a powerful marketing tool that keeps workers safe while at the same time building trust and brand recognition. From construction sites to corporate HQs, workwear outerwear has become the uniform of choice for businesses serious about protecting staff and brand visibility – a dual-purpose benefit that creates a unique opportunity for decorators.

This can mean high margins, repeat orders and loyal clients who see the value of quality workwear, day in, day out.

 

When the going gets tough – trade, construction and industrial workwear get going

When safety regulations meet demanding work environments, workwear outerwear needs to deliver on every front. High-visibility requirements drive much of this sector, with fluorescent colours and reflective tape becoming standard features, rather than add-ons.

 

High-visibility protection
As the ‘go-to’ of industrial workwear, hi-vis jackets like the ProRTX High visibility bomber jacket (RX770) combine legal compliance with comfort. This isn’t just safetywear – it’s professional outerwear that meets EN ISO 20471 standards AND offers excellent money-making opportunities for decorators.

 

Thermal protection
Comfortable workers are happy, productive workers. Padded coats such as Safe-Guard by Result’s Soft padded safety jacket (R325M) and Regatta Professional’s Essential thermal jacket (RG640) deliver warmth without bulk, keeping you comfortable through long shifts in even the chilliest temperatures.

Weather defence

The ever-unpredictable British weather demands that waterproof layers are able to handle the worst that the elements can throw at them. Waterproof layers aren’t a luxury in trade environments – they’re essential. Regatta Professional’s Benson III 3-in-1 jacket (RG110) is a great example of modern workwear thinking – one jacket, multiple configurations, maximum versatility.

 

Baselayer performance
When the weather turns chilly, fleece becomes the foundation of effective layering. The ProRTX Pro fleece (RX402) and ProRTX High visibility full-zip fleece (RX750) deliver warmth and visibility as one.

 

Complete protection
For the worst weather, rainsuits like Result’s Waterproof jacket and trouser set (RE95A) provide head-to-toe protection that keeps workers dry and productive, even when it’s pouring down.

Corporatewear – performance meets presentation

Not all workwear is worn on construction sites. Corporate teams, client-facing technicians, event and office-based staff need outerwear that looks great and works well anywhere, from the CEO’s office to the construction site. Workwear that looks as good as it performs.

 

Sophisticated softshells
Premier’s Windchecker printable and recycled softshell jacket (PR810) represents everything modern corporate workwear should be. It’s weather-resistant, breathable, sustainable and fantastically brandable.

 

Executive fleece

Pieces like the Premier Artisan fleece gilet (PR803) deliver warmth and a great aesthetic which works equally well in client meetings or outdoor inspections.

 

Professional padding

The Nimbus Women’s Avalon jacket (N136F) proves that warmth doesn’t mean sacrificing style. Made to handle British winters, the Avalon is a great way to keep up professional appearances and represent your brand in style.

 

Smart weather protection
Rain in the air? The Nimbus York unisex raincoat (NB129)  provides smart, sophisticated protection that won’t look out of place at a conference or convention.

The workwear win

Workwear outerwear offers everything an ambitious clothing decorator could want in a product category. You have consistent demand, premium pricing, loyal customers and the ‘moat’ of the technical challenge that rewards expertise. Clients who invest in quality workwear understand its value, so it’s ideal for decorators who can deliver that ideal blend of performance and presentation.

The suppliers doing best in workwear decoration all share common traits.

Firstly, they understand the technical requirements, invest in appropriate equipment and build relationships with clients who value quality over price.

Most importantly, though, they recognise that workwear isn’t just clothing – it’s a professional and increasingly essential business necessity that happens to provide excellent branding opportunities.

 

Time to work the workwear market?